Best Service Is Our Success

Monday, March 25, 2019

Plan Your Promotions 01

So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, or hire a band to play outside your store.

Before you just hand off a credit card or write a check to make things happen, there are a number of things you should do before you let anyone else know that you want something to go down.

Objective:

What is your objective? What is it that you want to have happen once the promotion or event actually happens? Maybe you want to increase your email list by 547 names. Or maybe you want to attract 1,322 new people into your store. I know - you're trying to increase same-store purchasing volume by 5.3% this March as opposed to last March.

What's with the weird numbers? No, I'm not trying to be funny - or a jerk. You need to be very specific about your objective. You need to quantify it so that you can measure the results. You should move away from thinking about adding "a lot" of new customers, or "a few more" sales this month. "Several thousand dollars more" has no real way to be measured - how many exactly is "several?"

Cost:

What will it cost you to run this promotion or ad? I didn't say "price" - that's the dollars you'll shell out to get things rolling. I said cost. Will you need to move employees from one task to another? Receiving attention always gets people to ask questions. Is your customer service staff ready to field questions specific to the promotion? Will you need to keep people working longer, so they can pack more boxes, so that you can send out three shipments per day? Will you need to be away from home longer, and miss your kids' little league game and dance recital? All of these are costs, and you need to know that they exist, and you're gonna have to pay them.

Plan:

What, exactly, is your plan for this promotion? You do have one, right? What is the promotion is going to entail, who is responsible for what? What steps need to be carried out, and by whom? What needs to be where, and when? What are the dates & times for each milestone? What does the cleanup procedure look like? Do you even need a cleanup procedure? All of this, and more, should be covered by your plan.

Statistics:

During the time that your promotional event is going on, what are you measuring? How are you measuring? Who or what is doing the measuring? Where and how are you recording the results? Who's responsible for making sure all the data is being recorded? Can they fix it when - and not if - things screw up?

Results:

Data is all the information you've collected. Statistics is how data set #2 - all the info you've just generated - compares to data set #1 - all the info you already had. Now it's up to you - and maybe someone else - to look at the data, look at the stats generated, and decide the results. Well, I suppose the results are what they are. What I mean is, you're going to be deciding if the results are good, bad, or indifferent. Maybe you measured something that isn't worth measuring. Maybe you forgot to measure something that's very important. Whether your results are "good" or "bad" is subjective. How did the results measure up to the goals you wanted to hit?

Rinse & Repeat:

So, once you run your ad or event, you'll need to decide - first of all - if you're going to repeat this promotion. If so, when? If not, what will you do instead, and when? If you keep this event, what will you do differently? Who will you have covering all the important action points during the event? Who will be responsible for what during the next go-'round?

I know this sounds like an awful lot of questions. It's not that bad, really. Just taking 10 minutes to sit down and write out a simple plan will cover most of them, and put you a lot farther ahead than most folks. I'm going to let you in on a secret - most people who run a promotion for their business, or a specific product or service, do it by the seat of their pants.

Increasing Your Traffic Potential Through Stronger Sales Copy

We are not attempting to push the limits of what is possible here.

Salesmanship is hardly about gaining mastery in just trying to sell your stuff to your clients.

Business people always had to push into another level of customer relations and personal satisfactions in order to gain greater mastery in their craft - thereby making a better impression on their clients to help push them into a converted sale.

That was the basic, almost mechanics of a sale, but too many people out for profit thought that it was all going to break in half or something - and that customers would revolt against the sales funnel process.

This is where you get a lead and shift them into the direction of whatever you are buying, and that is some interesting and crazy stuff, because everyone vaguely wants a sales funnel - but far too many have no idea what that is, or why that might benefit their business process.

We are not trying to entertain the idea that profits come from pure salesmanship - because that points to the fact that we don't know what we're talking about, but we definitely do because we are hopefully the experts and masters of our industry and trade, and thereby have every right to sell our products at the rate in which we serve them to our markets.

That honestly and literally has to be resolved first, because if you don't have that ingrained into you, then life will feel a lot different and worse for ware over time, and most of us can't have that happen because that just honestly means that we are personally and regrettably far off track.

It's not that we're not trying to be better business people in general, but you have to get the quality of your products and services far higher in general, or else you will magnificently suffer the consequences in a brutally hesitant way that no one really wants to be part of.

But that's where businesses can fall apart, and you have to keep in mind that these mistakes add up over the months and years, and that can be what ultimately causes your down fall.

All because you didn't have your mind set on straight, and everything fell off the foundation, because you weren't quite sure what you were doing, and everything literally just wasn't going to work out long term - because your products were not up to par, and that was a problem for you and your marketplace.

Reasons Why You're Better Off With Removable Decals and Stickers

Decals and stickers are generally not reusable, which means you only get to apply them one time. I've seen some persons try to re-use decals, but the cost in time and energy attempting to reuse adhesive graphics is simply not worth it.

With that in mind, it's simply a waste of time, and as they say, "Time is money." However, if your stickers have removable acrylic adhesive, it's not as complicated and messy as you might think it would be, if you have the right type of decal. Read on further to understand what I mean.

The Preference for Easy to Remove Decals and Stickers

Here are the top reasons why you are better off with removable decals and stickers:

1. Easy removal of artwork - or graphic design replacement or modification.

The utmost reason why one would seek a removable decal is for an obvious reason - easy removal. And this is not because of the intention to reuse the item. At least, that's not usually the case. It depends on where and how you are going to stick your decal. You can stick them on walls, car windows, laptops, and etc. If you place them on walls, for instance, there will come a time that one would want to replace an old graphic with a new theme.

For example, you have a nature-themed wall; you posted wall decals of trees, animals, body of water, or the like, on your used-to-be empty wall space. And after some time, you want another theme, maybe a marvel superhero theme. You remove the old nature-themed graphics, and replace them with superhero wall stickers.

reusable and removable stickerFor personal use, decals and stickers are usually applied for fun. Car owners decorate their automobiles with stickers printed with cool graphics to enhance the look of their cars. This is the same with bicycle and motorcycle owners.

People may decide to change the graphic designs they want, thus replacing the stickers at the same time. This means that the longevity of their usage is based upon the owner's choice. Taking that into consideration, it is only rational to go for removable decals and stickers.

For an indoor environment, wall decals can bring a boring wall to life. Removable decals come in handy not only because one might want to change the graphics in time, but because one would also want to preserve the integrity of the wall itself. It is very difficult to remove a permanent wall decal without tearing off the wall paint. The choice of opting for the removable type is predicated upon such consideration.

2. Easy repositioning.

You can easily reposition a removable decal if you are not satisfied with its initial placement. The thing to keep in mind is that these items are pressure-sensitive. The more pressure you apply upon installation, the more securely they adhere.If there is an intention to reposition the material, or you are unsure of your first choice of placement, only apply light pressure so it will be easier to remove and reposition.

3. Flexible Print advertising media.

Let's say you have a store and you post a window decal that advertises promos on your selected items. Promos are often seasonal, so it's likely you'll replace them with new ones, when the time comes. Why would you opt for a permanent decal?

And it's not only applicable on promos. In advertising, you don't make one campaign and that's it. You update your advertisement every now and then. Large signs, banners, or billboards advertising products and services are going to be replaced after a certain period of time. Advertising agencies always come up with fresh ideas, and they implement that by updating your ad campaigns from time to time.

Hence, if you are opting for sizable or large format stickers and decals, it only makes sense to go with the removable printed displays. When you decide to put up a new advertisement, you will have no trouble removing the old one.

4. Clean and not messy upon removal.

Sticker labels are commonly removable. Notice those labels on brand new furniture, appliances, or gadgets; you can normally take those off with ease. And you'll rarely see glue residue on the items once you remove the labels. You know why? It is because the adhesive from a removable sticker comes off with it once you strip it off. This is optimal for the consumer.

I remember some time ago, when I bought sandals at a particular store, that they had placed the foot size labels on the top side of the sandal soles (the side you step on). When I removed the labels, sticky adhesive residues stayed on the surface. That was definitely not something one would want to step onto.

And it applies to all products out there. Nobody wants to have their new cellphone, new camera, or new appliance, mucked up with sticky adhesive.

5. The idea of reusing the decals and stickers.

In general, I really have no idea why some people would want to reuse decals. Why would you want to reuse these items? They are disposable items, especially if you think about having to deal with glue residues the moment you take them off. Once you replace them, chances are you'll get rid of them, not reuse them.However, due to the fact that people are searching for information about reusing decals and stickers, let me give you my thoughts on this one.

Typically, vinyl stickers and decals are not reusable. With time, any type of decal with back-adhesive has the propensity to lose its adhesive property. Also put into consideration that the moment you remove it, it leaves an awfully undesirable adhesive residue. Given these facts, one cannot expect the material to be as sticky as it is supposed to be.

Think about this, if a decal has been stuck for months, or a year, would it make sense to still reuse the item? Remember, it loses its adhesiveness as time goes by, plus, it would be tougher to remove one that had been stuck for a long time. This concept doesn't only apply to permanent decals. Removable type decals, after a year or two, are as tough to strip off as permanent decals.

And one more thing, forget about the adhesive feature because you won't be able to reuse a sticker with tears upon removal. So, be sure you got it off right to begin with. But then again, even if you have successfully taken it off, it might already lose its adhesiveness. However, if it hasn't been too long since you applied the removable sticker, the adhesive might not be completely lost and you could still reuse the sticker.

Nevertheless, if you really want reusable printed graphic displays similar to decals and stickers, you might want to check out static clings. They cling onto smooth surfaces even without an adhesive.

6. Get installation right if you fail the first time.

If you are into DIY (do-it-yourself), and you would rather install decals on your own, removable types come in handy when you fail to do the installation properly on your first attempt. Remember to prep the surface by cleaning it first. Make sure it is clear from dust, or any sort of dirt, and you let it dry. After that, you are good to go.

If you are not a pro in decal installation, you can either ask someone to do it for you or you buy a type of decal that suits your installation skills. Removable decals and stickers would be the perfect fit.

Conclusion

If you have a hard time peeling your stickers off, and you notice glue residue upon removal, what you have is a permanent sticker. Permanent stickers are difficult to peel off. The back adhesive remains stuck on the surface and won't come off with the sticker unlike removable decals.

Removable decals and stickers are designed for specific applications. A buyer who purchases them already knows how and where to use them. The top reasons delineated above are predicated from the fact that these sorts of printed items could be removed with ease and without having to deal with messy adhesive residue.

Tips to Help You Choose The Right Promotional Feather Flags

People have been using flags to advertise their brands. If you are going to opt for a promotional feather flag, we suggest that you consider a few important things. This article will help you choose the right feather flag to meet your needs.

Single or Double Sided

You can choose either a single or double sided print. The double-sided one allows you to use both the sides for advertisement. Typically, most digital printed flags have graphics on one side, which is the front side.

If you are buying the double-sided one, know that you will need to spend a bit more money as they are more expensive. Moreover, they weigh a bit more, which will have an impact on the flight.

Shape

You can choose from several shapes, such as sail, teardrop, swooper or feather. Make sure they have one thing in common: the right type of frame. This is important if you want to fly the flag even if there is no wind.

The selection of style depends upon your personal choice and budget. Normally, the teardrop style is the most popular.

Size

To determine the size, you need to consider your purpose and the place where you want to place it. At an outdoor event, tall flags are a good choice as they can help you attract the eyes of people from far away. On the other hand, if you intend to promote your business, small flags may work better.

Flag Design

When it comes to design, make sure you choose an attractive design. Ideally, it's better to have your company name, logo and event name on the flag. Bold colors will make it even more appealing. However, make sure there is some contrast between the graphics and the background. Ideally, white letters on a black background work better.

Material and Printing

Most flags are printed with computer systems, which means the cost of each flag comes down significantly. Often, if you buy in bulk, you can get a discount. Therefore, it's better to order a few more than you need to reduce the per unit cost.

Screen printing is an ideal choice for extra long flags as they give high quality but economical print.

Base

For better stability, you can choose from many bases. For soft soils, we suggest that you get a spike. On the other hand, you may want to go with a water fillable base for hard soils.

Frames

The flag is secured to a strong frame so you can store and transport the unit without any problem. The frame features many sections for ease of use. Aluminum and fiberglass are the two most common types of materials used for the making of the frame.

If you want to choose the right one, make sure you opt for aluminum as it offers more durability. However, aluminum is a bit more expensive.

So, if you are going to buy a lot of promotional feather flags, we suggest that you follow the tips given above. Choosing the right flag will be easier if you make a choice based on the given guidelines.

Tuesday, November 14, 2017

How to Improve Quality of the Leads?

Time is an important factor to get quality leads. What if someone searching for your product or service when there is urgent need of it? No doubt if requirement is urgent then there will be more chances to get a good lead. But the question is how you can get these leads easily?

You can increase the chances to get the leads by applying the smart methods of adwords and these tricks and methods are easily available on many websites so I am not going to tell you what to do with your adwords account. But I am going to tell you my experience which can help you to get leads and will increase the chances to grab them.

According to states before making any decision about to purchase anything or hire any services, user search every corner of the search engines.

You can grab the leads on search engine if you have created a quality ad copy which can give you best CTR and second interaction, a good landing page that will increase the chances to get a lead and next is your availability at the spot where user is searching in the sequence.

If someone search you by a keyword and you are in this result you will be in users mind and if user still have some space for more results then user will search more and if in the next search you secured your place and user find you among these searches more than your competitors then it will increase the trust factor and will boost the chances to convert the users in to customers.

If you have limited or tight budget for your adwords management then you can do little bit smart work on the keywords research. You have to use a data driven approach and analyze it accordingly.

A satisfied surfer can turn into quality lead and you have to show him your quality of your product or service and the availability at this time frame. Rest leave it to your quality landing page.

You can segment those keywords which gives you maximum conversion and also add those keywords where user can search you in a circle.

I will also suggest you to use ad customizer for your keywords that will give a little bit extra impression of your creativeness. The objective of this process is to show them the maximum content in his short journey of searching and selecting the product or service.

PPC Expert India

Saturday, May 6, 2017

Get success for low-conversion-volume accounts in AdWords

1. Define your goals :The first step to success is recognizing the need to be consistent in your approach and focus. This certainly applies to your campaign goals.

Now, as we all know, the most common goals will be related to conversion metrics (CPA, ROAS, Revenue and so on). However, with a low volume of conversions, we won’t see this as the most valuable metric to optimize to on a day-to-day basis. Instead, look at wider objectives that fall into the two following areas:

Brand awareness. If your main goal is to increase brand awareness, look at how much quality traffic you are attracting to your website. Your key metrics here will be Clicks and CTR. By focusing on nailing your audience strategy and ad copy (more on this later), you can monitor any improvements here.

Site engagement. Another way to optimize toward a specific goal would be to use site engagement as a way to gauge traffic quality. Google Analytics is your best bet here, allowing you to measure performance and optimize by focusing on the various engagement metrics available (see screen shot below). Even better, these metrics are available down to keyword level! This is a more sophisticated way of measuring user quality than just looking at AdWords metrics. For example, if your highest-traffic keywords have a 90 percent bounce rate, landing page improvements or some in-depth search query reports may be needed.

2. Consider alternative ways to track conversions

Okay, so you’ve set yourself some goals that relate to brand awareness and site engagement. Now, what about ways to be more creative with what you do actually track as a conversion?

Offline conversions. One of the reasons you may have a low volume of visible conversions in the AdWords interface could be that the majority of conversions happen offline (or in a place that isn’t trackable via standard AdWords conversion tracking). If this is the case, it’s possible to track offline conversions through GCLID imports from CRMs like SalesForce.

Telephone tracking. There are various ways to track telephone calls and import them into the AdWords interface. One of the best ways is through Google’s free call tracking tag that allows you to track users who call you after clicking through a PPC ad.

Google Analytics goals. You could also set up Goals in Google Analytics and import them into AdWords to track softer conversions like time on site, pages per session and so on. These may not be as valuable as a direct conversion but will give you much more data to play with, helping you discern where your more valuable and interested users are coming from.

3. Use campaign-level audience lists: What about audience targeting? I hear you ask.

If you’ve ever tried to have a granular Remarketing Lists for Search Ads (RLSA) structure for your lower-volume accounts through applying multiple lists of different time durations and segments across your account, I’m sure you came across a similar problem. You decide to start applying bid adjustments across remarketing audiences, but you have no significant data to work with, and traffic is spread so thinly across your audiences that it’s impossible to rely on the data you’re seeing.

Luckily, Google has released a feature that I’m sure had been requested thousands of times: Campaign-level audience lists. For those of you with low-volume accounts, this is a life-saver, as you can now set up audience lists with catch-all long duration (max. 540 days) at campaign level, rather than at ad group level.

You may have very granular structures for your larger accounts (e.g., “Visited but not converted in the last 24 hours,” or “spent 2 minutes on site in the last 30 days” type lists), but this won’t fly with low-volume accounts. For a start, you need at least 1,000 users in a list to target them in the first place.

Once you have audiences applied at campaign level, you may need to wait awhile to see meaningful data, but be patient. Eventually, you’ll start to see clear trends (e.g., Do returning visitors have a better CTR? Are they more likely to perform softer conversions?), and you can then begin to apply calculated bid adjustments on these lists.

4. Use creative testing methods

I’m not going to lie here — everything is trickier with a low-conversion-volume account, but testing is especially difficult. Even on a high-volume account, I would expect a test to run for at least a month before generating significant results. Now imagine this on an account with only a handful of conversions each month and generally quite low traffic. I can feel myself aging just thinking about it!

You have a few different options here to make testing possible and slightly more manageable for those tricky low-volume accounts:

Controlled testing. The most obvious answer here would be to accept that a test may need to run for a long time before reaching significance.

Sequential testing. Another option that is less scientific/foolproof than controlled testing would be to run sequential tests (i.e., a control group for X amount of time and an experiment group after this for the same time period). Before anyone panics about this unscientific approach, I know that it’s not comparing like-for-like, and you will need to keep this in mind when analyzing results. However, if you are struggling for volume, this could be a good way to make some headway. Set your groups to the same time period, and make sure you’re not expecting any large changes in traffic or demand to avoid skewed results.

5. Optimize based on analytics data

I mentioned this earlier in the article, but Google Analytics will be a great support here. As well as the basic metrics available in the AdWords interface, you can use Google Analytics to access a huge range of data on your website’s users that you could apply to your PPC campaigns, too.

For low-volume accounts, it can be nigh on impossible to collect enough valuable data to apply ad scheduling, location bid adjustments, or even device bid adjustments. Rather than ignoring these or basing your decisions on an unreliable amount of data, why not hop back into Google Analytics and use some of the custom reporting metrics available there?

You can look at custom reports for all site visitors by hour of day or day of week, and then use the learnings to apply to your AdWords campaigns. For example, all site visitors convert best on a Tuesday morning, so let’s add an increased bid adjustment here in AdWords to capture these valuable users.

Again, it’s a little bit like sequential testing — it’s not totally scientific, but it can be a great way to optimize your account when you have low traffic or conversion volumes from AdWords itself.

Anuj Kumar : - Google adwords strategist & Consultant - www.click-adwords.com | PPC Expert India

Create a Profitable Google AdWords Campaign & Double Your Profit

Getting targeted traffic to visit our websites is the tricky part of internet marketing. We can have a brilliant product and an impressive website but it will all be for nothing if our site receives no visitors. We may have written the greatest sales letter in the history of marketing, but if nobody reads it, all our skill and effort will have been in vain. The number one issue here is simple; if we can bring targeted traffic to our website we will make money.

The most successful websites, the ones that draw the most money-spinning traffic, are the ones dedicated to a very specific and clearly defined niche. The traffic that arrives at such websites is often made up of people who arrive in the ideal frame of mind because they are driven by a very specific desire or need. The more precise your niche and the more precise your promotion the more precise will be the expectations of your website visitors.

It is often said that it takes money to make money; that you need to speculate to accumulate. When considering internet marketing strategies the one area where financial investment will definitely help, is in your promotion and advertising. Advertising makes people aware of your business and draws people to your website. If you get your advertising strategy right it is possible to bring a high volume of traffic to your website. Let's say that 3% of your site visitors make a purchase of your product which sells for $37. If the number of visitors is 100 you will sell 3 items making $111. If you have a flow of 500 visitors over that same period your income will be $555. It is obviously worthwhile spending some money on paid advertising to achieve this. Even if the advertising costs you $100 you are still $344 up on the deal.

Generating targeted traffic with Google AdWords, in the eyes of many marketers, gives the best value for money when it comes to generating leads. It is a scheme which gives complete control over expenditure as we can set the parameters of our sales strategy and ensure that we never stray inadvertently over our marketing budget. The system involves two steps; the first is to use the Google AdWords Tool to select the best keywords to use in our advertising. The second step is to set up the Pay-Per-Click advertising.

The amount each click will cost depends on the keywords we choose. We want to see our websites ranked as highly as possible on Google's search pages; the higher the ranking the more clicks we will get. More clicks equals more visitors; more visitors equals more sales and more money in the bank. The ideal is to get our sites on the very first page of Google. It is all a trade-off (as advertising always is). The price of our products has to be balanced against our advertising outgoings so that we end up in reasonable profit. It is possible to advertise for nothing via free articles (an approached I have used a great deal over the years) but bringing in targeted traffic with Google AdWords will do the job much more quickly.

Ensure that your keyword research is thorough and well thought out in order to get the best from the pay-per-click. Never skimp on this aspect of the process if you want to get the very best targeted traffic flowing to your website.

Google Adwords Consultant & Strategist Anuj Kumar : www.click-adwords.com | PPC Expert India